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How to make a dent

  • Key Person of Influence The British Library (map)

Whether you like it or not, we live in a world where your online reputation can be your strongest asset or biggest liability. According to Edelman Research, 65% of internet users see online search as the most trusted source of information about people and companies. Indeed, even when consumers have a referral, they start their buying process online.

That’s why a terrific online presence lends credibility and gets customers excited, while a bad or irrelevant online presence turns customers away.

So how can you stand out from the crowd and establish yourself as a key person of influence in the eyes of others in your industry? The answer is simple: By raising your profile and building a strong personal brand.

But where to get started? What channels should you focus on? How do you figure out who your target audience is? And how do you connect with mentors and influencers who can help you grow?

In the world of entrepreneurship and business, you are who Google says you are. Being good at what you do is no longer enough. You also need to stand out and be recognised if you truly want to make a dent.


  • Event: Become a Key Person of Influence

  • Date: Tuesday 10th September 2019

  • Times: 1pm-5pm

  • Location: Imperial College, South Kensington, London SW7 2AZ

  • Price: See website for more info

Each ticket includes a complimentary copy of Key Person Of Influence, Refreshments and Networking with over 250 business leaders.


Mark Leruste’s journey towards his dream career started when his video CV A Dream Job Would Be Nice went viral and helped him land a position as country manager at the Movember Foundation. There, Mark raised €2.8 million for men’s health and inspired 110,000 fundraisers to sign up, winning multiple awards along the way. Four years into the job, Mark couldn’t ignore his entrepreneurial itch anymore and took the plunge to found The Unconventionalists, helping mission-driven organisations and leaders clarify their purpose to better inspire and lead their people.