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How to build a meaningful personal brand (MBA Masterclass)

  • Ecole des Ponts Business School (map)

Here’s a scary fact: There are 467 million people on LinkedIn, 340 million tweets and 55 million Facebook updates are posted daily, 40 million photos are shared on Instagram every single day and 60 hours of video are uploaded every minute on YouTube.

And according to The Economist, nearly 200,000 students from American institutions have been awarded MBAs every year since 2010.

That’s a lot of MBA grads.

In short, it’s become a pretty crowded space out there.

Question is, in 2019, can you still stand out from the pool of MBA graduates and attract the opportunities you want?

Whether you’re looking to change careers, land your dream job or want to build a thriving business of your own, you need to build a personal brand.


Because building a strong personal brand is the best thing you can do to cut through the sea of noise and establish yourself as the clear go-to-person in your industry.

Make it so future employers or potential investors simply can’t ignore you.

Join Mark Leruste, leadership coach, podcast host, TEDx speaker and founder of The Unconventionalists, to learn how your personal brand can open doors to new opportunities and help you attract people, projects and jobs that are consistent with who you really are and what you really want to do.

If you’re tired of being the best kept secret and you really want to have the impact you want, you’re going to have to fall in love with building your personal brand and amplifying your message. 

This workshop will do just that, and more.

Course Content

  • The impact personal branding can have on your career trajectory

  • Why mastering The Authenticity Gap is no longer an option

  • A basic overview of the five biggest social media platforms (and which one is best for you and your career)

  • How to find your voice and amplify it using a broadcasting channel of your choice

  • How to leverage social media to build your personal brand

  • How to adopt a creative mindset to find potential hidden opportunities 

  • Develop methods to connect, learn from and engage with potential employers, co-founders or investors

This is a private event. To book Mark as a guest lecturer for your MBA cohort, click here.

Lecturer Profile

Mark Leruste’s journey towards his dream career started when his video CV A Dream Job Would Be Nice went viral and helped him land a position as country manager at the Movember Foundation. There, Mark raised €2.8 million for men’s health and inspired 110,000 fundraisers to sign up, winning multiple awards along the way. Four years into the job, Mark couldn’t ignore his entrepreneurial itch anymore and took the plunge to found The Unconventionalists, helping mission-driven organisations and leaders clarify their purpose to better inspire and lead their people.

Earlier Event: February 20
How to make a dent
Later Event: April 8
How to find your purpose