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Management, Motivation and Millennials 

  • The Annual IPG Spring Conference Chipping Norton United Kingdom (map)

Let's face it, no matter how fancy your benefit package is or how important you make up the problem is that your business is trying to solve, it's becoming increasingly harder to attract, retain and engage top talent in today’s noisy digital world.

And yet repeatedly we've seen organisations such as The Movember Foundation, TOMS, Patagonia, Ben & Jerry’s or People Against Dirty, punch way above their weight. Somehow, these organisations have managed to draw in the right partners, enroll the right people and attract the right opportunities to help them spread their mission like wildfire.  So what's their secret? The answer is simple: they all built a purpose-driven workplace.

But how are you meant to know where to start if you have no idea what your purpose is? And is having a sense of purpose reserved to only a lucky few organisations? Or can every company benefit from creating a purpose-driven culture?

Join Mark Leruste, Founder and Host of The Unconventionalists and Chief Purpose Officer of The Ministry of Purpose, where he will share with you how you can find new ways to inspire, motivate and engage your teams and customers—and the millennial generation in particular.

In the age of automation, Mark explains the enduring value of human interaction and how a purpose-driven culture can create a happier and more successful workplace


Mark Leruste’s journey towards his dream career started when his video CV A Dream Job Would Be Nice went viral and helped him land a position as country manager at the Movember Foundation. There, Mark raised €2.8 million for men’s health and inspired 110,000 fundraisers to sign up, winning multiple awards along the way. Four years into the job, Mark couldn’t ignore his entrepreneurial itch anymore and took the plunge to found The Unconventionalists, helping mission-driven organisations and leaders clarify their purpose to better inspire and lead their people.