Let’s be honest, the festive season can be anything but restful if you’re trying to get a business off the ground or keep one afloat.
Chances are, you’re juggling family, work, food and finances… and there’s nobody to give you paid leave or organise a Christmas party for you!
So what keeps you going at 3am when there’s just so much to do?
Perhaps it’s hearing inspiring stories of how others have overcome failure and pushed through. Maybe podcasts like this one ☺
It’s a powerful narrative, right? The entrepreneur succeeding against the odds. The odds that say that on average 90% of startups will fail.
Which is why this conversation with author and entrepreneur Louise Nicolson is so eye-opening: Louise wants you to be just as outraged as she is that those odds are so poor. Why do we both glorify and personalise failure at the same time? And why is it so damaging?
“We approach entrepreneurship the wrong way. We locate this magic ability in someone’s guts rather than seeing it as a system that could be improved.”
Louise talks about the years of research and personal experience that went into writing her book ‘The Entrepreneurial Myth’ and shares a message about slowing down that I think we all need to hear.
Louise is passionate about bringing more than anecdotes to the table: she wants to build a community of entrepreneurs sharing data too, and she needs your help – find out how to get involved at the end of the episode.
This conversation might just change the way you see success, for good.
If it resonates, please share it with others in your community.
Mark
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IN THIS WEEK’S EPISODE YOU’LL LEARN
How Louise went from social work to launching her own successful PR agency – and why she gave it up
Why you should be outraged that 90% of businesses fail
Why hustle banter is so damaging
What Louise discovered about studying research on entrepreneurs in 4 countries
A little-known personal challenge that Louise doesn’t want to define her
What the key to revolutionising support for business is, and how to get involved
How to support The Unconventionalists AND improve your health by shopping at Vivo Life with our very own discount code
How to get your place on Mark Leruste’s legendary podcasting masterclass and go from nought to launch without wasting any more time
SHOWNOTES:
Louise’s website & contact form to get involved: https://www.louisenicolson.com
Read an extract from The Entrepreneurial Myth: https://www.louisenicolson.com/theentrepreneurialmyth
William Gartner “An entrepreneur is like a basketball player” - https://ent.aom.org/committees/history-of-entrepreneurship/pioneers-within-the-field/gartner
Weare3sixty report on Entrepreneur Pressure & Wellbeing: https://weare3sixty.org/2019/07/03/the-first-entrepreneur-pressure-and-wellbeing-report-is-launched/
“After all, if politics is your profession, the only election that matters is the one that you are facing now.” – Evan Davis’ book Post Truth
Mark’s TEDx talk: https://theunconventionalists.com/tedx
SPONSORS
This week’s episode of The Unconventionalists podcast was brought to you by:
Hands down the best nutritional supplements Mark has ever used (they could be his superpower) Vivo Life: http://bit.ly/2LnXa74 - Use code "mark" to get 10% off your first order
Launch A Successful Podcast From Scratch (Online Masterclass): https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course. You won’t regret it. “This guy is a podcasting master, trust me! Grab a spot ASAP.” - Samantha Clarke
GET IN TOUCH WITH MARK
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