#166 Glow In The Dark: The book that broke the internet with Mark Leruste

In this week's special episode of The Unconventionalsits podcast, Mark Leruste dives into the entire journey behind how his new book, "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) launched as a Top 10 Bestseller on Amazon in three different categories. 

As you will learn, it was the best of launches and it was the worst of launches...

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IN THIS WEEK’S EPISODE YOU’LL LEARN

  • How despite only having 3 weeks to promote his book, Mark managed to launch his book on Amazon as a Top 10 Bestselling book in three different categories

  • Why Glow in the Dark broke the internet (and what you can do to make sure it doesn’t happen to you)

  • Why creating an experience for your book launch matters

  • And why leaving a rating on Amazon.co.uk helps spread the word!

RESOURCES:

👉 Order your copy of Glow in the Dark today: https://amzn.to/3Vg51Vd

SHOWNOTES:

CORRECTIONS:

In this week's episode Mark forgot to mention that one of the reasons Amazon UK may have crashed on launch day is that Mark offered some exclusive bonuses to anyone who bought his book on launch date, depending on how many copies people bought they would unlock various prizes and bonuses. This meant that people sometimes bought 10, 20 or 30 copies at a time. Which may have contributed to Amazon UK panicking and thinking the increase in purchases were down to bots trying to bring the website down...

Also, Mark mentioned "Ben Keene" attending his official book launch, but he actually meant "Ben Coomber"! The correct link to Ben Coomber's new book is included in the show notes above.


SPONSORS

 This week’s episode of The Unconventionalists podcast was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message


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