#9 How to thrive on a plant-based diet with Brendan Brazier

I caught up with Brendan Brazier, former professional Ironman triathlete, two-time Canadian 50km ultramarathon champion, bestselling author of Thrive and formulator of Vega, an award-winning line of whole food nutritional products.

But what makes Brendan Brazier so unique is that he follows a 100% plant-based diet and has quickly become the most sought after authority for athletic peak performance around the world.

In our short conversation we talked about the most common mistakes newbies make when switching to a plant-based diet. What the meat and dairy industry can teach us about marketing. Why patience goes a long way, especially when doing something new. What to consider when launching your own wholefood nutritional supplement company. Why becoming an education company as well as a product company is key to success and of course, what’s Brandan’s favourite desert.