#131 How to turn your brand into a movement with Josh Bolding

According to Business Wire, the nutritional supplement market in the UK is expected to reach $15 billion by 2023.

Problem is, not all supplements are created equal.

In fact, the vast majority of supplements out there are filled with harmful additives, artificial ingredients and fillers, which are a far cry away from the promise of being “healthy” slapped on their packaging.

And if that makes you mad, then good. Because it should.

The good news is, what if I told you you could turn your frustration into a powerful business that made a positive difference?

Today’s guest did just that.

Josh Bolding is the Co-Founder of the disruptive natural, ethical, whole-food and organic supplement company Vivo Life, whose mission is to improve the health and wellbeing of one million people around the world.

The revolutionary plant-based company started with two friends in a kitchen blending in their favourite ingredients to try and create the ultimate plant-based protein. Because they were both frustrated with the lack of options on the market.

After testing out their product on their online shop, they realised that within three months their plant-based protein powder was outselling the over 500 products combined on the site.

That’s when they knew they were on to something special.

But as you can imagine, the road that led them to this point wasn’t an easy or straightforward one.

After leaving school at 16, Josh decided to pursue his passion for health and fitness and worked for various health and supplement brands as a marketing and communications specialist.

Problem was, the closer Josh got to these brands and got to know the health and supplement industry, the more he saw what was going on behind the scenes…

And he didn’t like what he saw.

He would get asked things like, “Can you word this in a particular way so you don’t draw attention to this ingredient” or, “Can you pretend that this side effect doesn’t exist?”

Needless to say that’s when Josh decided to call it a day and was ready to quit the entire health and fitness industry all together.

But as you’ll hear from today’s powerful and inspiring conversation, Josh went from being a spin doctor for health and supplements brands to being a whistle-blower on an entire industry, ultimately creating Europe’s first neutral carbon company creating 100% compostable zero-waste packaging and planting over 15,000 trees as a result of selling their products.

The fascinating fact about Vivo Life’s community is that 60% of their customers are non-vegan.

Which for a plant-based company is unusual to say the least.

The reason being is that their message spreads beyond the vegan community. Because ultimately, it’s a message of hope about why making the best products in the world shouldn’t cost the world in the process.

Enjoy this week’s powerful and inspiring conversation!

Mark

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In this episode you’ll learn:

How to turn your frustration into a business idea
The importance of having a shared vision and common values with your co-founder
Why having a clear identity and standing up for something as a brand maters
The key to turning your message into a movement
The free hack to create a better product or service than your competition
Why influencer marketing can save you years of building up an audience and a platform
Why you should never cut corners as a company
The future of podcasting and why you should get involved right now
The dark truth behind the people who design and create social media algorithms
Debunking what nootropic are all about
Why we should all supplement B12
The crucial importance of having third-party testing if you’re looking to launch a supplement brand
Why you should never let your lack of experience stop you from getting started
How to support The Uncoventionalists AND improve your health by shopping at Vivo Life with our very own discount code.