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How to create a purpose-driven workplace

  • Bluebird Leadership Candili Prokopi Greece (map)

Let's face it, no matter how fancy your benefit package is or how important you make up the problem your business is trying to solve is, it's becoming increasingly harder to attract, retain and engage top talent in today’s noisy digital world.

And yet repeatedly we've seen organisations such as The Movember Foundation, TOMS, Patagonia, Ben & Jerry’s or People Against Dirty, punch way above their weight. Somehow, these organisations have managed to draw in the right partners, enrol the right people and attract the right opportunities to help them spread their mission like wildfire.  So what's their secret? The answer is simple: they all built a purpose-driven workplace.

But how are you meant to know where to start if you have no idea what your purpose is? And is having a sense of purpose reserved to only a lucky few organisations? Or can every company benefit from creating a purpose-driven culture?

Join leadership coach, podcast host and TEDx speaker Mark Leruste, for an eye-opening session on how to better lead and inspire your people by creating a purpose-driven workplace.

This is a private event, if you would like to book Mark as a facilitator for your offsite or retreat, click here.


Mark Leruste’s journey towards his dream career started when his video CV A Dream Job Would Be Nice went viral and helped him land a position as country manager at the Movember Foundation. There, Mark raised €2.8 million for men’s health and inspired 110,000 fundraisers to sign up, winning multiple awards along the way. Four years into the job, Mark couldn’t ignore his entrepreneurial itch anymore and took the plunge to found The Unconventionalists, helping mission-driven organisations and leaders clarify their purpose to better inspire and lead their people.

Earlier Event: June 25
How to unleash your inner leader
Later Event: July 19
How to raise your profile